When you meet President Barack Obama, you sort of need to snap a selfie. It’s the best pics-or-it-didn’t-happen humblebrag. The commander in chief himself loves an excellent selfie. Yup, even at funerals.
But Obama doesn’t dig selfies so much when celebs stage them with respect to big name brands ambush advertising-style, such as a few doozies arranged by Samsung lately. Although it appeared as if the POTUS was plenty pleased to pose for a selfie with Red Sox designated hitter David Ortiz the other day, he’s not thrilled now in what ended up being a sneaky promotional selfie that the Korean electronics giant paid the slugger to fully capture.
What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/y5Ww74sEID
– David Ortiz (@davidortiz) April 1, 2014
Commence Selfiegate. Despite being on Samsung’s payroll as a social ambassador, and Samsung publicly taking credit for his insta-viral POTUS pic on Twitter, Ortiz said the historic presidential selfie he captured “wasn’t anything promotional or anything like this.” Sure, whatever you say, Big Papi. Everything you did might end the presidential selfie once and for all.
Related: Ellen’s Oscar Selfie Quickly Becomes the Most Retweeted Image ever
The infamous selfie, which Ortiz of course snapped along with his Samsung Galaxy Note 3, actually, has racked up some 42,600 retweets and climbing.
Together Ortiz and Obama rose for Samsung, not too much faraway from how NBA star LeBron James did for his Samsung-sponsored #TogetherWeRise selfie mosaic marketing scheme, even if one of these didn’t realize it at that time (the main one with Secret Service protection).
Ellen DeGeneres’s epic recent Oscars product placement selfie, also for Samsung, blew up so crazy big that it broke Twitter. Well, Obama dissed her selfie, too. “I thought it had been cheap stunt myself,” he quipped.
Love them or loathe them, promotional selfies are here to remain and brands big and small are scrambling to profit from to the hot narcissistic global trend.
Listed below are five brands leveraging the wildly popular selfie phenomenon — one self-centered, intentionally commercially #hashtagged image at the same time.
1. GoPro Billionaire CEO Nick Woodman founded GoPro on the idea of a selfie — it’s about personal perspective. The theory for the company was created when he filmed himself surfing in Australia in the barrel of an enormous curling wave. That was a decade ago, a whole decade before Oxford Dictionaries declared “selfie” its 2013’s “Word of the entire year.”
Branded selfies (which frequently look stiff and too staged) aren’t always worth another glance, however the lion’s share of GoPro’s are, simply by the nature of the merchandise and what users can perform with it, like corkscrewing on a rollercoaster or summiting Mount Everest and snapping astounding #GoPro-hashtagged selfie proof your ascent, for instance.
Related: Famed Photographer Predicts the Death of the ‘Selfie’
The San Francisco-based global manufacturer of sturdy wearable digital camera models for sports and outdoor enthusiasts is huge on promoting self-generated marketing content. A lot of it really is naturally from its lineup of sports celebs on its payroll, including Olympic gold medal winners Shaun White and Lindsey Vonn, and 15 other pro athletes, all who regularly snap selfies of themselves with their GoPro gear.
And, of course, a large number of everyday, non-pro athlete types around the world snap and post some pretty cool GoPro selfies, even Tanzanian pelicans, too. What?!
Lift selfie #GoPro #Dirt #ThreesCompany pic.twitter.com/r0TYpdSHuN
– Shaun White (@shaun_white) March 29, 2014
2. Turkish Airlines What do you get when you pit world-famous FIFA star Lionel Messi against NBA mega star Kobe Bryant in a monumental “Selfie Shootout” commercial with the social great features, a good companion app? An insanely viral cross-platform advertising campaign that kills it on YouTube, Instagram, Facebook and Twitter (and ponies up decent interest on Pinterest, too).
Related: Apple Adds New ‘Selfies’ Section to App Store
Turkish Airlines did that last December, when it reprised both high-profile pros’ roles from its “Legends up to speed” TV spot for a contest that asks fans to upload their #KobivsMessi-inspired #SelfieShootout shots for an opportunity to win a free of charge flight. Thousands have entered, few will win, however the real winner here’s Turkish Airlines’ marketing allstars.
Celebrities are a very important factor, but perhaps you have tried going for a #selfie with a lion? @kobebryant has! @TheEllenShow pic.twitter.com/ju0wrrsWrp
– Turkish Airlines (@TurkishAirlines) March 5, 2014
3. Wired UK The British version of Wired magazine published its first selfie cover last month, having a perky-eyed BuzzFeed founder and CEO Jonah Peretti. Now it’s back on the selfie trend train once more, inviting readers to download its app and snag a free of charge copy of its February 2014 sample edition. Once it’s downloaded, they are able to replace Peretti’s cover image with their particular selfies. Oh, and, of course, share all of them over the social web (“Instagram, Twitter, Google+ or Facebook,” Wired suggests) with the hashtag #wiredgoesviral. The very best selfies will be featured on the magazine’s website. The big winner’s selfie will be featured on the cover of Wired UK’s next issue.
Is it possible to do much better than this selfie? pic.twitter.com/RzIGB1y5pL tweet your own to #wiredgoesviral: http://t.co/WiHaFwsc2z
– Wired UK (@WiredUK) January 17, 2014
4. Purina Pro Plan The famous pet food maker knows that adorable pups and Twitter pair well together. The Nestlé Purina PetCare company recently partnered with Twitter Mirror to launch a selfie competition that truly had puppies competing in the Westminster Dog show snapping selfies of themselves with an iPad setup at their level. (Wow, dogs can selfie? Well, maybe not with out a little human help.)
Related: In Defense of the Selfie
Purina also launched a selfie campaign because of its Beggin’ Strips product with the cute hashtag #BegginSelfie, which asked owners to create “selfies” of their dogs to star in its recent #SelfieSunday parade on Twitter. Woof, i want to have a selfie.
Backstage at the #WKCDogShow! Watch on @USA_Network! Contenders from the #terrier group pic.twitter.com/NyOXPbfbYK
– Pro Plan (@ProPlan) February 12, 2014
5. A xe The typically hyper macho-themed Unilever men’s grooming products brand apparently includes a softer, more sentimental side, as evidenced by its recent mushy #KissforPeace selfie contest, which asked entrants to to create selfies of themselves smooching other folks to get Peace One Day’s worldwide efforts to market nonviolence. And selfie smooch for his or her smartphones they did, in a few, well, interesting ways.
The contest attempts to cleverly tie-in Axe’s new “Peace”-scented type of products, which a few lucky #KissForPeace contest winners are certain to get “an arsenal” of.
Do it for the love of the overall game. @UWMadison, @AZAthletics, #KissForPe