This book takes readers through a 360-degree perspective of social media in businesses.
There are over 144 billion emails sent every day. How can you separate yours from the others? With regards to e-mail marketing, there are three key tactics you have to be utilizing to stick out, close the sale, and win the war of attention in the inbox.
Continue reading to understand each.
1. Vague, short headlines get the most opens.
With regards to e-mail marketing, headlines have one key objective — get the recipient to open the e-mail. But that’s easier in theory. E-mail marketing software giant, MailChimp discovered that, across all major industries, open rates range between typically 17 percent to 28 percent. Which means only around one from every four people even open your email (aside from read or click any links in it). As you can plainly see, optimizing your headlines is key to make sure your subscribers actually read your email. Doing this isn’t hard. Remember two important elements when crafting your headline — keep it short and keep it vague.