My partner sometimes says that marrying me was the largest mistake she available in her life. She says it with a straight face. Does she really mean it? Honestly, I’ve no idea. I don’t think she knows either.
But here’s finished .. After 25 years, she’s still here. That type of speaks for itself, n’est ce pas?
We often judge people with what they state, but what they do is a lot more telling … and an even more accurate representation of what’s really going on of their heads. That’s as true inside our business relationships since it is inside our personal lives.
Meanwhile, each day we generate, consume, and react to enormous amounts of articles and communication. But the amount of of it really is genuine? A few of it’s simply for show or even to get attention. And sometimes we write things we don’t mean in order to avoid the truth or hide how we sense.
If that boggles your brain, it will. Verbal communication between people is perplexing enough, even though it’s appearing out of your own mouth. It’s far harder to determine whether written communication or content is genuine, how it’s truly intended, and what folks mean because of it.
Since a lot more of our communication is currently done on paper and far away than previously – a logarithmic upsurge in a few short years, I suspect – it’s that a lot more challenging to comprehend what folks really mean and how you should respond, if.
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Yet, so much depends upon our capability to cultivate personal and business relationships. Clearly, the answer to the dilemma is to build up your capability to discern genuine intent from written communication, to become type of “content whisperer.”
Let’s break this into three general categories.
First, users generate a massive amount of online content to draw focus on themselves, whether they’re consciously alert to it or not. They often employ 1 of 2 methods: either communicating what they think people want to listen to to get favor or making controversial statements to seem edgy and elicit a reply.
If the feedback is positive or negative, it’s ego or self-reinforcing. In order far as your limbic system – the part of the human brain that reinforces social behavior – can be involved, mission accomplished.
Another group of blogs, social media, and email content is specifically made to help you to click to create ad revenue, sign up to something, or buy something. Interestingly enough, the same two methods are often employed: wanting to resonate with the audience or shocking them into taking action.
In this instance, you essentially have a social media or content marketer taking the area of the brain’s limbic system. And predicated on the responses it receives, the machine makes adjustments to increase response from subsequent communication.
Now here’s the interesting part. For both categories, just about any type of response – email, retweet, like, comment, share, follow, whatever – satisfies the originators limbic system, online marketing strategy, or both, as the case could be. And because the response is voluntary, it’s all good, right? Nearly.
The question is, is your response entirely voluntary? The answer, I’m afraid, is that it’s not. To an excellent extent, it’s just your limbic system injecting the human brain with powerful neurotransmitters that produce you are feeling good when you connect to others. It’s part of a historical survival instinct that rewards social behavior.
That’s why humans formed tribes, cities, and civilizations: safety and strength in numbers. Social behavior is effective to the survival of the average person and the species so our limbic systems reinforce it.
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And understand this: That part of the human brain hasn’t evolved in an incredible number of years. It’s so primitive, actually, that we share fundamentally the same system with just about any creature on the planet. And the same process reaches work when you generate, consume, and react to online content and communication.
It’s similar to the classic behavioral conditioning “Skinner Box” experiments that train lab mice to press a lever to have a food pellet every time a light occurs. Unfortunately, you’re not the experimenter for the reason that analogy. You’re the lab mouse.
Even though the second group of content has a marketing component that may benefit the originator, all of your retweets, likes, shares, and comments don’t benefit you one bit. You’re just pressing just a little lever to have a neurotransmitter treat.
In summary, those first two categories are the almost all all online content and communication. The first category is entirely worthless for both generator and consumer and, aside from the rare case an actual business transaction occurs, so may be the second.
What’s left – which isn’t much – is pretty much the only online information and communication that’s genuinely beneficial and worth generating, consuming, or giving an answer to. Congratulations. You are actually officially a content whisperer with the capacity of filtering out all that junk content. Go on and reward yourself with a tweet.
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In the event that you liked this article, you’ll love Steve’s new book, Real Leaders Don’t Follow: Being