This book takes readers through a 360-degree perspective of social media in businesses.
Holiday-season ecommerce sales figures hit a higher of $46.55 billion in 2013 and that number is likely to increase this year, continuing an upward trend of more consumers doing their holiday shopping on the internet. What are you thinking about doing to place your ecommerce business able to capture a share of 2014’s holidays revenue?
These five things might help your business get yourself a bigger little bit of the pie this year.
1. Create AdWords remarketing.
Implementing remarketing allows for you target people that have previously visited your site. For anyone who is running an AdWords pay-per-click campaign, you just put in a snippet of code to your internet site and create a remarketing list. Whenever a visitor hits that one page of your site, their cookie ID is saved to your list. Once you establish your list you can build campaigns inside your AdWords account that are just displayed to those individuals on your own list.
Related: Tis the growing season to Be Savvy: 6 Methods to Optimize Brand Marketing
For instance, let’s pretend you have an ecommerce website that sells widgets. You could create a list for all those visitors that land on your own “blue widgets” product-category page and create an ad that specifically addresses them. Imagine a display ad with an image of the blue widget these were just looking at that follows all of them over the Internet. The chances of them time for your website to create their purchase is increased since that ad will now appear online that they visit after leaving your website.
2. Utilize Facebook ads.
Facebook is another great advertising platform to use to operate a vehicle extra traffic through the holiday season. Should you have a dynamic business page you can enhance posts and target those individuals who “Like” your page, or you can reach a fresh audience through targeting. Also you can create traditional ad campaigns that utilize Facebook’s extensive targeting options. There is also remarketing abilities similar to AdWords, that they make reference to as custom audiences.
Facebook states that folks access its website on cellular devices 4.2 times more regularly than se’s before holiday shopping. It has more ideas to assist you to excel on its ad platform here and 10 tips for increasing sales through the holidays here.
3. Publish clever infographics.
Infographics are always a highly effective marketing tool — they are the best way to interact with your audience and deliver a note. They also get a large amount of social shares and will introduce your site to a wider audience. My company recently collaborated with HubSpot to create this infographic and in only four days it has received approximately 1,700 social shares.
Related: 5 Ecommerce Mistakes in order to avoid During the HOLIDAYS
The vacation season gives you a chance to create an extremely clever infographic with a holiday-specific theme. You can create someone to simply raise brand awareness and push web site traffic to your ecommerce store, or your can create one around promoting a particular product or holiday special. You should publish your infographic on your own website and get in touch with media outlets and other websites that you imagine wish to share it. The more eyes that view it the more effective it’ll be.
4. Get interactive on Instagram.
While Twitter is experiencing slow user growth, Instagram is booming and establishing itself as just about the most popular internet sites. Many retailers are benefiting from this popularity and encouraging customers to take selfies with their products and share them across Instagram. Creating a campaign around a branded hashtag is a wonderful way to improve brand awareness and sales through the holidays.
Encourage your Instagram fans and customers to take pictures of themselves with products that they obtain your website you need to include a particular branded hashtag in the pictures to be entered right into a drawing to win something special certificate. The opportunities are endless. Get creative, as the user base will there be just waiting to activate together with your brand.
5. Address cart abandonment.
Increased holiday web site traffic will mean increased cart abandonment. Actually, a lot more than 68 percent of online shoppers abandon their shopping cart software without completing their purchase. In order to convert increased sales and decrease your cart-abandonment rate consider utilizing a special offer triggered by exit-intent technology.
When it’s determined that your visitor is going to leave the shopping cart software without completing his / her purchase, an offer could be presented. Some examples is actually a free shipping offer if indeed they complete their purchase — filled with a countdown timer, or a particular discount coupon.
You might have an offer of another discount if indeed they submit a contact address. This will help you to market to them via email, and hopefully have them back to your site to create their purchase. It is necessary to split-test multiple cart-abandonment offers to see what approach is most effective for your market.
What else are you likely to implement this holidays to improve your ecommerce sales? Share your strategies and suggestions in the comments below.
Related: Ways of Drive Shoppers to YOUR WEB Store