Doing Good While SUCCESSFUL: three ways to Bring Purpose to Your Business

Donating money helps, but, nothing comes even close to hands-on, thoughtful philanthropy.

Corporate philanthropy is a fantastic way to grow your network, build your brand and influence a cause dear to your company. In 2015, corporate philanthropic giving saw a 3.9 percent increase from 2014, reaching $18.46 billion. This figure indicates that, for busy entrepreneurs, it’s simpler to write a donation check than it really is to bring philanthropy deeper into your company.

Balancing work and goodwill takes effort, but an objective bigger than a donation can deepen your company’s mission and impact — while connecting your brand to your community.

Related: 4 Reasons You Should Host a Philanthropic Event

Nick Gross, entrepreneur and musician, is one of these of somebody who is successfully bringing a deeper purpose to his business initiatives. While focusing on his creative-branding company, Milky Agency, Gross founded the Find Your Grind Foundation, which works together with underserved youth to build up their skills and goals.

These teenagers have talent in music, the arts or technology, however they often don’t have the resources open to reach their potential. Find Your Grind connects them with materials, space and even financial assist with take their talents further.

“With an objective of teaching teenagers how to network, study from each other’s experiences and define success for themselves, we ask, ‘How do you find your grind every day, and how will you share that with others?’” Gross says.

Although he acknowledges an auxiliary good thing about philanthropy may be the networking and inbound branding Find Your Grind’s efforts garner, philanthropy is approximately a lot more than the potential boost to your brand or the tax write-offs.

For entrepreneurs seeking to change lives, here’s how to begin:

1. Actively partner.

Business may be competitive, but philanthropy is collaborative. In the event that you notice another company dealing with an identical cause, don’t make an effort to outdo it — make it your ally. You’ll have the ability to achieve more together, while making connections.

Related: 5 Ways Entrepreneurs CAN BOOST Local Communities

Gross’s first philanthropic priority is Find Your Grind, but he participates in similar organizations’ efforts to empower youth. Come early july, Gross’s band, Half the pet, played at Clayton Kershaw’s annual ping-pong tournament to improve funds for at-risk youth. Kershaw’s organization’s mission aligns with Find Your Grind’s, but partnering — not competing — puts more power behind each organization’s goals.

Look out for opportunities like this and make the most of them if they arise. Who knows — you may have complementary skills that take each other’s missions even more!

2. Make smarter decisions with data.

Among the leaders at the intersection of philanthropy and technology is Fluxx, which includes built innovative answers to create a far more accessible and transparent ecosystem for foundations and nonprofits.

“When funders and nonprofits have significantly more usage of data and a less strenuous capability to share stories, greater impact is realized,” says Jason Ricci, founder and CEO at Fluxx. “Leveraging technology and the insights it produces empowers organizations of most types and sizes to raised assess their strategic priorities, track dollars to measurable results and produce fresh perspectives.”

3. Generate interest.

Bringing purpose to your business means your employees have to are likely involved. Doing service takes passion. The number of enthusiasm your employees have for your cause could make or break your influence — especially today, among the top three factors that motivates millennials to try a philanthropic cause is passion.

They could work for you at work, but treat them like partners in your philanthropic efforts. Learn what they’re passionate about. Would they rather partner with local communities or global ones? Do they would like to use youth? Environmental causes? Find common regions of interest that may excite everyone, and you’ll have a team prepared to serve with passion.

Related: The Mindset and Skills That Millennial Entrepreneurs Dependence on Success

Taking time for connecting with a cause and bring purpose into your business is why is a genuine impact. With a driven team, likeminded partnerships and work that doubles as goodwill, making those connections should come easily.

Writing a check usually takes only a minute, nonetheless it could never accomplish the results that hands