This book takes readers through a 360-degree perspective of social media in businesses.
This story originally appeared on PR Daily
In terms of social media, your mind is probable buried in projects involving established internet sites such as for example Facebook and Twitter. Sometimes you will need to take a deep breath and see what else exists — to forecast the favorite internet sites of tomorrow.
We’re not talking Instagram or Tumblr; you understand about the websites. We’re also not suggesting Facebook will probably evaporate. It’s not going anywhere for the present time.
But, for just one reason or another, the next three sites are, at least, worth knowing.
1. Medium Simply, Medium is a blogging site, though its founders describe it as an extension of Twitter. “A location to purchase and share knowledge, ideas, and stories — specifically, ones that require a lot more than 140 characters and so are not just for friends and family,” the website promises.
The About Us page of Medium is filled with lofty language stressing that the website favors quality over quantity — a noble pursuit in the web age.
Here’s how it operates: You write a blog, which appears in another of the site’s many “collections” — such as for example “Advice to New Graduates” or “Airport Stories” — or on the site’s homepage. Users vote (or “recommend”) posts. How prominently a post is displayed on the website depends on just how many votes it receives.
The look of Medium is clean and sharp, a genuine pleasure to the attention.
A person with a Twitter account can sign in and begin reading and voting, but you’ll need an invite from the people at Medium to really write something. It plans to start the site later on.
Why you need to care: Medium was made by Evan Williams and Biz Stone, whom you might recognize as the people who started Twitter and Blogger. With that sort of track record, you’ll assume the site will need off.
2. Whisper That is an iPhone app that promises anonymity. With Whisper, users post secrets, referred to as whispers, which come in the proper execution of an online postcard. These posts are anonymous. Other users may then respond with their whispers, send messages, or just leave a heart on the post.
According to Business Insider, a lot more than 1 million folks have uploaded roughly 8 million whispers.
Why you need to care: The other day, the app received $3 million in funding. It’s also gaining steam among university students — the ones who’ll soon be invading your offices. Tech blogs such as for example TechCrunch are calling it another big thing.
3. Sina Weibo Billed as China’s Twitter, Sina Weibo has twice the users as Twitter.
Brands such as for example Pizza Hut have embraced the website, as have celebrities, including some Western celebs like Tom Cruise, who has a lot more than 4.2 million followers on Sina Weibo. There’s a good U.S.version of Weibo, though that’s mostly indecipherable (if you don’t understand Mandarin Chinese). There reaches least one service, called Transfluencer, helping American brands post to Weibo.
Why you need to care: According to Mashable, 22 percent of China’s population greater than 1.3 billion folks are enrolled in Sina Weibo. According to your calculations t