This book takes readers through a 360-degree perspective of social media in businesses.
Let’s be honest: Marketing is becoming sort of a beast. With so much data, so many new channels therefore much competition out there, it might be tough for today’s marketers to determine which marketing strategies are worth checking out and which aren’t.
Not merely do you will need a specific group of tools to assist you navigate the marketing landscape — deciding on the best road map may also make or break a campaign. To truly get you started, listed below are three make-or-break areas that, when optimized, will help you along your journey to excellent results — no GPS required.
Automation can be an easy (and approachable) way to both save time and send more personalized messages. Did it make the next campaign? You betcha.
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The stats speak for themselves: Not merely does automation boast a 119 percent higher click rate than broadcast emails, eMarketer reports that business-to-consumer marketers who make the most of automation for from cart abandonment programs to birthday emails have observed conversions as high as 50 percent.
Launching a contact automation solution may appear a little intimidating, nevertheless, you probably already understand the procedure and its benefits much better than you think. In the end, most of us already are automating inside our personal lives, even if we don’t realize it. Do you schedule your credit card debt for monthly auto payments or join regular prescription refills? Email automation applies that same principle to your marketing, at scale.
A targeted welcome series is a wonderful way to begin with with automation. New subscribers are engaged subscribers, and given that they haven’t seen your articles before, they’re statistically much more likely to click and open your messages. One Experian study revealed that welcome emails have four times the open rate and five times the click rate of traditional newsletters.
Not merely does an automated welcome series make an excellent first impression on these new subscribers, in addition, it puts you in charge of how your subscribers are introduced to your brand, assisting you build a rapport that may make or break future campaigns.
2. Mobile design
Mobile design is centered on making emails simpler to scan and build relationships on a mobile device. This means creating content that’s easy to understand and easy to consume, so when making for mobile, it’s better to use big, bold images, large fonts and easy-to-tap call-to-action buttons.
How important is good mobile design? Think about this: According to 1 study, 57 percent of users wouldn’t normally recommend a business with a poorly designed mobile site. So it’s not merely super very important to the success of your marketing, but also the credibility of your brand.
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Don’t forget: There’s multiple sort of mobile device out there. From phones to tablets to watches, ensure that your mobile site looks nearly as good on screens of most sizes since it does on the original smartphone screen.
3. Calls to action
Among the smallest but most effective elements of any email, effective calls to action (CTAs) have evolved from text links into buttons at a fantastic rate. Why? Buttons are easier to see (and tap) on a mobile device, and more folks than ever before are checking email on the phones.
However, not all CTA buttons are certain to get the same response from your own audience. Some attract a lot more clicks than others.
To make a top-notch CTA button, first consider the language you intend to use. You want these potential customers to accomplish something specific, so give a clear proactive approach. One recent study discovered that adding just one single word following the word “submit” can enhance conversions by as much as 320 percent. But it’s still vital that you keep it short — the most notable 10 converting buttons in the report all contained two words or less.
Visuals are also key to an excellent CTA. Use images which will direct the reader’s eye to your proactive approach. For example, decide on a photo of a smiling model with her eyes looking toward the CTA button. Eye-tracking studies have discovered that site visitors will detect this social modeling and appearance where she’s looking.
Finally, don’t just forget about your CTA button color. Through brain science, we realize that the proper color can compel visitors to do something on a subconscious level.
For instance, everybody knows green means go, which is pretty handy with regards to CTAs. It’s also easy and simple color for the eyes to process. But orange and red are also solid options for CTA buttons: Orange encourages immediate action, while red increases energy and creates a feeling of urgency. Try red if you’re owning a sale, a limited-time offer or selling tickets to a meeting that’s near selling out.
Related: The ULTIMATE GOAL of Startup Marketing: Search, Social and Co