3 Effective Channels for Marketing Your Mobile App

This book takes readers through a 360-degree perspective of social media in businesses.

When you study the successful apps and their history of how they got their first million customers, you can observe many common threads between them.

In the following paragraphs, I touch upon three such channels that may help you get your marketing started and assist you to scale user growth. Two factors play an integral role here. One is focus. Focusing on these channels alone will ensure focus in your activities. Secondly, these channels generate predictability in growth and user acquisition.

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One important indicate note is that none of the factors will add numbers to your growth if your app doesn’t solve a problem for your visitors. The premise is that you’ve built an app that your visitors want.

1. Content marketing

There are two methods to approach content marketing.

One is to produce a ton of fantastic content by yourself blog and as guest posts. This can help you build credibility and establish yourself as a business thought leader. Interesting content pulls visitors to your blog and subsequently can help you get more click-throughs to your app. Creating content that folks are reading and sharing may also help you to get bonus points in your search-engine rankings.

You can even share curated quite happy with your audience through social media and email. You essentially keep your audience constantly engaged together with your brand to convert users sitting on the fence, as time passes. Use Foster to find great content to talk about inside your industry.

2. Paid acquisition

The most predictable method of acquiring users is through paid placements across search (Google, Bing), social (Facebook, Twitter, LinkedIn) and through method of retargeting and banner ads.

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In the event that you do have a budget reserve for ad spends, typically spending a larger amount using one day yields greater results than spending a little amount across days or weeks.

Many app developers have already been known to spend plenty of money within an extremely short time of time to provide a significant boost to download numbers. This creates an upward trajectory so quickly that Apple or Google could subsequently put your app on the featured lists.

While that is the most predictable methods, it is also the most expensive methods to acquire users. Provided that the client lifetime value is higher than the price of acquisition of the client, this should be your selected medium to draw downloads consistently. An excellent, profitable ratio will be three to 1.

3. Viral loops

Many would argue that viral is because person to person, which grows from an excellent product or an excellent campaign. For me, it is a mix of both. If it’s just the consequence of a great campaign, you might see a spike for a while, but definitely visit a downward trend in the long run.

Person to person is frequently engineered or designed within the machine through viral loops. You should enable your users to spread the message about your app to others. You see many successful apps carrying it out on a regular basis.

Andrew Chen describes viral loops as "steps a user undergoes between entering the site/app to inviting another group of new users." There are several types of viral loops utilized by many successful apps, such as for example Dropbox giving free extra space for you as well as your invited friend, and Runkeeper pushing out your stats on your own social profiles for vanity, thus attracting other users.

Remember, the simplest way to get the max out of your marketing efforts is to spotlight one that works.

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