This book takes readers through a 360-degree perspective of social media in businesses.
There’s a saying in the digital marketing world, and if you ask me, it stands true. “The amount of money is in the list”.
I understand it sounds cheesy. Perhaps in addition, it evokes a reaction in you as you read it. Just because a large amount of entrepreneurs aren’t in it your money can buy.
In my own work as an electronic marketing mentor, I see numerous clients who result from this mindset of “I’m in it for the passion, not money.”
Well, healthy, nevertheless, you need money to remain afloat, and even enjoy your projects and life. So let’s get that straight – and I am hoping you don’t have any stigma mounted on the word given that we’ve discussed it.
Returning to the topic, exactly what is a list? A contact list or a database is a assortment of prospect email addresses. Once a prospect offers you the permission to send them a newsletter, discount coupon, free tickets or educational content directly into their inbox, you have an “active list”.
The reason why lists are so effective is that folks don’t change their email often. Actually, this is a pain to improve your email address. You must have an extremely strong reason to achieve that.
Compare this to social media platforms out there. People deactivate their Facebook account on a regular basis. Same complements Twitter or LinkedIn.
The idea? You can lose them on social media, but if you have their email and permission to create to them, you can always continue steadily to position yourself as the very best in your business.
How? Just how I view it, there are three broad ways of creating a healthy email list:
SEARCH ENGINE OPTIMISATION or SEO is probably the smartest tools for marketers. In the event that you thought SEO is hard, reconsider. Because really, it isn’t, if you figure out how to still do it.
SEO helps entrepreneurs to:
- Gain new traffic with their website.
- Convert visitors into leads.
- Convert leads into customers.
In a nutshell, if you would like to grow your subscriber database and increase your sales, SEO might help. It relies on the easy principle that the increased traffic you attract to your site, the more chances you need to convert them into subscribers.
It’s like casting your net wide. From there on, it’s a numbers game. Of course, you would like to have the proper elements on your own squeeze page and publish great content on your own blog, but before that you’ll require some incoming traffic.
You will generate leads in two ways:
- Organic serp’s : This will depend on what keywords you utilize in your articles. And by content, After all everything — your web copy, blog, website landing page copy, button copy, every word of it. The more “right” keywords you utilize in your articles naturally, the stronger your SEO.
- Paid ads : If you’re prepared to purchase traffic, you can target specific keywords in your niche and purchase ads that appear on the top of a Google serp’s page (often known as SEARCH ENGINE Page or SERP).
The proper keyword may be the one with low competition, high search volume and highly relevant to your niche.
SEO, when coupled with great content, can do wonders. But SEO alone with poor content is only “keyword stuffing” which won’t take you any place in the long term.
Below are a few tips about using SEO to improve your email list:
1. Use text, not graphics in your call-to-action (CTA) copy. A CTA could possibly be text that continues on a button, for instance. Rather than creating a graphic for this, use searchable text so that it earns some SEO juice. Be sure you add relevant keywords in your CTA copy. Example: Rather than “grab your free coupon” become more specific and say, “grab your free vegan coupon”.
2. Utilize the right keywords in your email promotions. Instead of saying, “just click here” or “join us”, try adding some punchy keywords so they match what folks search. This also applies to subject lines and headlines. Use keywords in your subject lines so they speak right to your audience.
3. Archive your emails so they are online and will be crawled by internet search engine bots. And since you’re using the proper keywords in the headline and body of your emails, new prospects can reach you via a contact newsletter you delivered months ago.
But wait, isn’t SEO dead?
Recently, there’s been a whole lot of buzz for this. Is SEO dead?
Adam Connell from UKLinkology says SEO isn’t dead, a little different. Google has changed its game, and as a business owner, you have to adjust to it.
He advises that SEO, social media and content marketing are intertwined. So it’s not that you select either one of the as a tactic – you treat all of them as part of the same strategy.
I trust Adam. SEO in no way is a loner tactic. You can always mix and match these to make a synergy, or a “sales funnel” basically.
Related: Make sure to Balance SEO and User Experience in Your WEBSITE Design
2. Social media
Another avenue to grow your email list is social media. A whole lot of entrepreneurs wish to be on every social media platform out there but don’t know very well what they are said to be doing with their accounts.
To create your social media strategy simple and profit-driven, consider shortlisting the very best three platforms where your audience hangs out the most. Now, cut it right down to top two. That’s where all your focus is going.
Be careful that Facebook is inherently a “personal” platform whereas LinkedIn is more professional. Besides, not everyone likes “conducting business” on Facebook.
However, if your brand is visually-driven, platforms like Facebook, Instagram and Pinterest work very well.
Ideally, you need to be using social media not with regard to “likes” or “followers” but also for one purpose: to operate a vehicle traffic to your squeeze page.
So those 10K likes on your own profile? Not doing much for you personally unless you provide them with an opportunity to leave their email behind in trade for a freebie.
The website landing page should then convert that traffic into leads.
Below are a few tips to use to operate a vehicle traffic from social media:
1. Put in a CTA tab on your own Facebook profile that takes them to your website landing page. In the event that you don’t want to employ a developer, you can test apps available in the market to create and embed drag-and-drop forms in simple actions. One of these is GetResponse’s Form Builder app.
2. If you’re using Twitter, try their promoted tweets. But there are better still methods to do it without asking your prospects to leave Twitter’s website.
Enter Twitter Cards. A Twitter TO GENERATE LEADS Card is a neat way to get information (email, first names, last names etc) from your own followers. A Twitter card enable you to exceed the 140-character of text, and explore richer media in your message. They might click a button or fulfill a CTA, all without leaving Twitter.
You can pick from different goals, such as for example:
- Join your list.
- View and use a coupon.
- Download an app.
There are 10 types of cards available, but also for the sake of simplicity, we can look at the to generate leads card.
It works just like a squeeze page, with the only difference being that you’re still on Twitter. You offer a motivation plus they click. Their usernames and email addresses are pre-filled, so all they need to do is click “submit” or its equivalent.
According to Twitter, you will get started in following simple actions:
1. Select a card type.
2. Add Html page to your page.
TIP : Figure out how to add Twitter Cards in Buffer’s extensive Twitter Cards guide.
3. Run your URL within their Validator tool for testing purposes.
4. Run Twitter analytics to measure results.
Related: 5 Approaches for Brands Playing Catch-up on Social-Media Marketing
3. Guest Blogging
I saved the very best for last. Guest blogging is without a doubt a terrific way to build your portfolio and brand. It enables you to:
- Position yourself as an authority in your niche.
- Bring new traffic on your own website.
- Boost SEO ranking with solid one way links.
- Grow your email list.
The theory is simple: Rather than pushing out content on your own blog, you write for other major blogs in your niche. By the end of this article, your bio includes a call-to-action that provides them a bribe and takes them on your own squeeze page.
That is super-helpful particularly if you’re just getting started.
Because your brand-new website isn’t getting any traffic right now, why publish content prematurely? Do that instead:
- Make a summary of top blogs/publications that invite contributors in your niche.
- Study them closely. Search for the kind of content they publish, the frequency, headlines, comments, and style and tone of posts.
- Approach the editor. But create a relationship first.
- Pitch a tale idea.
- Get published and engage the readers in comments.
- Thank the editor.
- Rinse and repeat!
Easier in theory, I know. Each of these steps above comprises of sub-steps. For instance, relationship building, generally known as blogger outreach, is a complete strategy alone. Or take step #1. When you’re researching target blogs, you need to use tools like AllTop.com, Topsy, FollowerWonk or BuzzSumo to find influencers in your niche.
Your goal with the above steps is to bring traffic on your own landing page (apart from Twitter Cards). From there, the work is to convert a visitor right into a subscriber. A lot continues on in to the creation of a website landing page, but you can begin with tools which make it easy with inbuilt ready-to-go templates, such as for example LeadPages.