The ecommerce explosion continues, but additionally, there is some evolution. To take your ecommerce presence to another level, make the most of these emerging trends.
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Retail ecommerce sales continue trending upward, and consumer confidence has already reached an 18-year high. Conditions are ripe for brands with a recognised ecommerce presence, but that doesn’t mean business as usual will always suffice. Instead, the organizations that excel will be people that have a forward-thinking method of ecommerce.
Ecommerce is thriving because enough companies have kept up with changing technology and consumer expectations. For instance, as mobile purchases increased in popularity, ecommerce retailers began specifically catering to the shopping avenue. Mobile purchases constituted nearly all ecommerce sales in 2016, and eMarketer estimates that 72.9 percent of online purchases will be produced on a mobile device by 2021.
Device preferences aren’t the one thing in transition — search methods are also quickly evolving as technology becomes more sophisticated. According to predictions from ComScore, 50 percent of most search queries will be produced via voice by 2020. And it’s likely that more folks will be audio looking for buyable goods soon: Devices such as for example Google Home Hub and Amazon Echo Show are integrating voice and image search in order that shoppers can easily see what they’re asking to get. Ecommerce retailers that can’t focus on a voice-activated future (read: optimize for natural language search) will begin to lose ground with their rivals.
Ecommerce companies are also partnering with payment processors to create online purchases as frictionless as possible. By offering payment options such as for example PayPal, Venmo and Amazon Pay at checkout, customers can leave their bank cards within their wallets, so buying becomes even easier.
Related: Next Generation Ecommerce Marketplace is here now and Technology is Fueling its Growth
Regardless of how mature your ecommerce presence may be now, you have to keep looking forward to ensure future success. To raise your ecommerce efforts in 2019, make the most of these three emerging trends.
1. Sell your wares on social.
Effective marketing is approximately optimizing your messaging to appeal to your market, but messaging won’t matter if the audience never sees it. Meeting your audience members where they spend their time is vital, and here’s a tip: If your customer base is online, it’s on social media one-third of this time.
If you’re not selling on social media, you’re missing an enormous opportunity. Most social media platforms now support integrated buy buttons that transfer users to your site to complete a sale, and apps such as for example Instagram and Snapchat offer shoppable stories, too.
Retail brands like Jordan also have capitalized on event-related social commerce opportunities. For the 2018 NBA All-Star Game, Jordan partnered with Snapchat to provide access codes to a special sale of the special edition Air Jordan III Tinker shoe. Users could only get a code if indeed they were close to the Staples Center in LA, and the sneakers sold-out in 23 minutes.
Related: The Evolving Role of Social Media in Ecommerce
2. Remix the buyer’s reality.
Mixed reality technologies have yet to see mainstream adoption, however they have made huge strides for the reason that direction. Vertebrae’s launch of its AR/VR ecommerce platform Axis aims to prove that the tech is a lot greater than a novelty, and IKEA’s Place app provides shoppers with an AR-powered glimpse into what IKEA products would appear to be within their own homes.
“Augmented reality and virtual reality is a total game changer for retail just as as the web. Only this time, considerably faster,” says Michael Valdsgaard, leader of digital transformation at Inter IKEA Systems.
AR may not be everywhere yet, but ecommerce retailers that successfully incorporate AR capabilities in to the shopping experience stand to get a substantial advantage over their competitors.
Related: 5 Ecommerce Secrets the ‘Experts’ Aren’t Ready to GIVE OUT
3. Strengthen your Amazon strategy.
Amazon has generated a pre-eminent place in the ecommerce ecosystem, and Salmon’s “Future Shopper Report” indicates that 68 percent of American shoppers head right to the site when searching for products. What’s more, even though customers plan to obtain another site or store, 80 percent read Amazon reviews and check prices there.
Clearly, mastering Amazon is crucial. Trevor George, founder and CEO of Amazon marketing agency Blue Wheel Media, says that the only path for sellers to win on the platform is through ads: “The continuing future of Amazon is advertising, and if a brand really wants to make money now and in to the future, it needs in order to navigate Amazon’s advertising platforms.”
According to George, which means buying auto-bidding tools such as for example Prestozon or Ignite, isolating the proper keyphrases, and incorporating negative keywords which means that your appliance company isn’t extra cash to appear in looks for Easy-Bake Ovens.
The ecommerce boom isn’t waning any time in the future, and capitalizing on it needs a thoughtful strategy that keeps your brand prior to the competition. Keep social commerce, mixed reality shopping and Amazon adve